The Power Of Habit (why We Do What We Do, And How To Change)

By (author) Duhigg Charles
Short description/annotation:
Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives.
Description:

There''s never been a better time to set new habits. This book will change your life.

In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.
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''[An] essential manual for business and living.'' Andrew Hill, Financial Times

''Once you read this book, you''ll never look at yourself, your organisation, or your world quite the same way.'' Daniel H. Pink

''This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.'' The Economist

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Sharp, provocative, and useful.
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Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.
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Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way.
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Absolutely fascinating.
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Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.
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This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.
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I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg''s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy.
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In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book.
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A fresh examination of how routine behaviours take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.
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Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg''s observa