Little Book Of Chloé (the Story Of The Iconic Brand)

By (author) Caroline Young
Short description/annotation:
An illustrated exploration of the story behind the House of Chloé, with its bohemian, whimsical style.
Description:

Romantic, cool and glamorous, the Chloé woman embodies the bohemian femininity that the fashion house has become known for.


From the carefree romanticism of their relaxed silhouettes to their cult status leather goods, Chloé has appealed to the modern woman since its inception in 1952. Founded by Gaby Aghion, who introduced the revolutionary concept of ready-to-wear, the maison has since been steered by legendary designers including Karl Lagerfeld, Phoebe Philo and Stella McCartney.

Including carefully curated images of Chloé''s most sought-after pieces as well as captivating text, Little Book of Chloé tells the story behind an iconic fashion house from its beginnings in Paris through to its continued status as the It-girl design house today.

Biographical note:
Caroline Young is a writer and author specialising in fashion, pop culture and film history. Originally from Edinburgh, where she still lives, her works include Hitchcock''s Heroines, The Fabulous Frances Farquharson: The Colourful Life of An American in Paris, The It Girls: Glamor, Celebrity and Scandal, and Welbeck''s The Colour of Fashion, Audrey in Paris, and Little Book of Chloé.
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Huge social media engagement with 10.7m followers on Instagram, #chloe 5.4m posts, and #chloe – 3.1B views on TikTok.

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One of the most famous fashion houses in the world that created the concept of luxury, ready-to-wear pieces that could be purchased off the rack.

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Little Books of Fashion have sold over 2 million copies in English language alone and sold in multiple territories.

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Huge popularity worldwide with celebrity fans including Chloe East, Naomi Scott, Gwyneth Paltrow and Kendall Jenner.

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The brand has taken a revolutionary step in resale, an area which has the most compelling climate-impact story of almost anything in the fashion industry.

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Spring/summer 2023 Chloé made history by bringing British heritage brand Barbour into the luxury fold.