Create Uniqueness (how To Turn A Passion Into A Business)

By (author) Pozzoli, Riccardo
Short description/annotation
Turn your ideas into a unique and profitable business through practical advice and exciting case studies from a successful entrepreneur and key social media influencer.
Description
Create your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In Create Uniqueness, Riccardo Pozzoli, one of Italy''s most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments. Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.
Table of contents

• • Chapter - 00: Introduction – How to explain what you do for a living to your neighbour;
  • Chapter - 01: Instructions on how to get outside the box;
  • Chapter - 02: Start…up! Start and start again;
  • Chapter - 03: Have a vision (even) without being a seer;
  • Chapter - 04: A camp bed in the office in order to go from zero to one;
  • Chapter - 05: Together we will go far… and also faster;
  • Chapter - 06: Italians do it better?;
  • Chapter - 07: The no’s (and yes’s) that help you to grow;
  • Chapter - 08: Tell a story and spill the beans;
  • Chapter - 09: A fire that does not go out;
  • Chapter - 10: So have you made it now?;
  • Chapter - 11: Conclusion – From zero to infinity;
  • Chapter - 12: Index

Review quote
"In this book Riccardo Pozzoli has managed to dilute in a very simple and practical way all the principles of how to begin a company in these modern times. I recommend it to anyone who aspires to be a first-time entrepreneur. This is the perfect start to building a startup!"
Review quote
"Packed with witty anecdotes and practical wisdom, Create Uniqueness is filled with actionable recommendations that aspiring entrepreneurs will find greatly instructive. Riccardo Pozzoli recounts his entrepreneurial journey from Bocconi student to becoming one of Italy''s most admired entrepreneurs and shares all the lessons he learned along the way."
Review quote
"Riccardo Pozzoli is a creative thinker who inspires those who meet and learn from him to find new ways of engaging with the world. His genuine belief and passion for turning new ideas into successful businesses is rooted in his commitment to being modern in his outlook on life: he can predict trends and monetize ideas but realizes that the path to success is inextricably linked to understanding that resonating with others on a human and compassionate level is more important than anything."
Biographical note
Riccardo Pozzoli is a serial entrepreneur from Italy. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS) the fashionblogosphere''s most influential brand. He is an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti and is the Influencer and Creative Director for Conde Nast''s social media.
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Helps transform your passion into a successful and profitable business project without losing the essence of your original idea
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Demonstrates how to create your own unique business perspective and develop your individual commercial DNA
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Explains why it''s important to consta