Airline Operations And Management (a Management Textbook)

By (author) Cook Gerald N.; By (author) Billig Bruce G.
Short description/annotation:
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview
Description:

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

• Fresh data and examples
• A range of international case studies exploring real-life applications
• New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
• New chapters on fleet management and labor relations and HRM
• Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Table of contents:

Contents

List of Figures xii

List of Tables xvii

Introduction xviii

1 Historical Perspective 1

1.1 Transportation and Commerce 1

1.2 First Airlines 2

1.3 Early Regulation 3

1.4 History of British Airways 3

1.5 U.S. Air Mail 4

1.6 Economic Regulation 7

1.7 CAB Economic Regulation 1938 to 1978 8

1.8 Advances in Aircraft Technology 9

1.9 Post-War Airline Growth 11

1.10 The Jet Age 12

1.11 U.S. Deregulation 15

1.12 The Airline Deregulation Act of 1978 17

1.13 Post Deregulation Evolution 18

1.14 US Deregulation Results 18

1.15 CAB in Retrospect 19

1.16 Deregulation in Europe 20

1.17 Deregulation in China 21

1.18 Airline Industry Today 23

1.19 Summary 24

1.20 References 25

1.21 Review Questions 28

2 Supply and Demand for Air Transportation 30

2.1 Size, Scope and Economic Importance 30

2.2 Factors Driving Global Air Transportation Growth 32

2.3 Globalization 32

2.3.1 Demographics 33

2.3.2 Liberalization 35

2.3.3 Factors of Production 36

2.4 Air Cargo 36

2.5 Forecasting Air Travel Demand 37

2.5.1 Macro Forecasting 37

2.5.2 Route Level Micro Forecasting 40

2.6 Demand Curve 42

2.7 Need for Forecasts 47

2.8 New Route Example 47

2.9 Summary 50

2.10 References 52

2.11 Review Questions 54

3 Route Structure 55

3.1 History 55

3.2 Generic Route Structures 56

3.3 Point-to-Point 56

3.3.1 Fast, Cheap and Independent 56

3.3.1 Limited to Large Markets 57

3.3.2 Example: Ryanair 57

3.4 Linear 58

3.5 Hub-and-Spoke 60

3.5.1 Operation 60

3.5.2 Advantages 61

3.5.3 Disadvantages 64

3.5.4 Bottom Line 66

3.5.5 Examples of Hub-and-Spoke Route Systems 66

3.6 Hub-And-Spoke Variations 67

3.6.1 Hybrid Route Systems 67

3.6.2 Multiple Hubs 68

3.6.3 Directional Hub 69

3.6.4 Rolling Hub 71

3.6.5 Tailored Complexes 73

3.6.6 Legal, Financial, and Capacity Restrictions 74

3.7 Hub Airport Requisites 74

3.7.1 Competing H&S Systems 75

3.7.2 Hub Failures 76

3.8 Evolving Routes Systems 76

3.8.1 Southwest Airlines Route System 76

3.8.2 Delta’s LaGuardia Hub 78

3.9 Summ