Iwar (fortnite, Musk, Spotify, And The Siege Of Apple)

By (author) Higgins Tim
Alternative format 9781911709657
Expédié entre 4 et 6 semaines
By (author) Higgins Tim
Description:

From the boardrooms to the court rooms, this is the gripping story of how Apple became the world''s most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games'' Tim Sweeney, Spotify''s Daniel Ek, X''s Elon Musk and WeChat''s Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple''s walls and dismantle its alleged monopoly.

iWar weaves together the story of Apple''s rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn''t be higher.


Biographical note:
Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.
Plus d'infos
Auteur By (author) Higgins Tim
Date de publication 18 sept. 2025
EAN 9781911709657
Contributeurs Higgins Tim
Éditeur Transworld Publishers Ltd
Langues Anglais
Pays de Publication Royaume-Uni
Largeur 160 mm
Hauteur 241 mm
Epaisseur 26 mm
Format du Produit Couverture souple
Poids 0.482000
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