Tech-enabled Hospitality (strategies To Elevate Guest Experience And Operational Efficiency)

By (author) Gillingham, Jessica
Short description/annotation:
Understand the practical steps to apply the right technological strategies for your hospitality business to ease staff and management pain points, increase efficiency and profitability and heighten the guest experience.
Description:
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technology strategically to run better operations and those that are not. Hospitality professionals need to understand their businesses'' pain points to better invest in technology solutions and transform their businesses to be more profitable, and in some cases, more personal. Tech-enabled Hospitality looks at how the intersection of technology and personalized service can redefine the future of hospitality, including for large chains and small and medium-sized enterprises (SMEs) in the lodging sector. With its focus on practical applications of technology for enhancing both operational efficiency and guest experiences, this book is a valuable resource for those looking to modernize their hospitality business without losing the essence of personal touch. Through real-world examples and in-depth expert interviews from brands such as Stripe, SiteMinder and Rocco Forte, this book explores hospitality functions such as hotel management, operations, revenue management, sustainability, IoT, access control, guest communications, payment processing, guest experience, virtual concierge and AI tools. This book will help hospitality professionals better understand the hows and whys of implementing technology to run everyday aspects of a hospitality business while still leaving room, if desired, to provide a uniquely human experience that underpins true ''hospitality''.
Table of contents:

• Section - ONE: Strategy and purpose;
• • Chapter - Assignment 1: Coming up with a winning idea for your business plan;
  • Chapter - Assignment 2: Strategy – the big picture;
  • Chapter - Assignment 3: You and your team;
• Section - TWO: Market research;
• • Chapter - Assignment 4: Researching customers;
  • Chapter - Assignment 5: Researching competitors;
  • Chapter - Assignment 6: A plan for market research;
• Section - THREE: Competitive marketing strategies;
• • Chapter - Assignment 7: Products and/or services;
  • Chapter - Assignment 8: Pricing;
  • Chapter - Assignment 9: Advertising and promotion;
  • Chapter - Assignment 10: Place and distribution;
  • Chapter - Assignment 11: People, process and physical environment;
  • Chapter - Assignment 12: Competing online;
• Section - FOUR: Operations;
• • Chapter - Assignment 13: The selling methods plan;
  • Chapter - Assignment 14: Making, outsourcing and supplies;
  • Chapter - Assignment 15: Legal and regulatory factors;
• Section - FIVE: Reviewing financing requirements and options;
• • Chapter - Assignment 16: The sales forecast;
  • Chapter - Assignment 17: Cash-flow projections;
  • Chapter - Assignment 18: The profit and loss account;
  • Chapter - Assignment 19: The balance sheet;
  • Chapter - Assignment 20: Break-even analysis;
  • Chapter - Assignment 21: Estimating financing requirements;
  • Chapter - Assignment 22: Stress testing your business projections;
• Section - SIX: Business controls;
• • Chapter - Assignment 23: Financial controls;
  • Chapter - Assignment 24: Sales and marketing controls;
  • Chapter - Assignment 25: Other business controls;
• Section - SEVEN: Writing up and presenting your business plan;
• • Chapter - Assignment 26: Writing up and presenting your business plan;

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