Incognito (the Secret Lives Of The Brain)

By (author) Eagleman David
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The New York Times bestselling book from cutting-edge neuroscientist David Eagleman, exploring the power of our subconscious mind like never before
Description:

A NEW YORK TIMES BESTSELLER

*Why does your foot hit the brake pedal before you are conscious of danger ahead?*
*Why is it so difficult to keep a secret?*
*How is it possible to get angry at yourself: who, exactly, is mad at whom?*

In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain. Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, INCOGNITO is a thrilling subsurface exploration of the mind and all its contradictions.

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The Malcolm Gladwell of brain science
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[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it''ll change the way you think of yourself
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Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You''ll never hear the phase "You don''t know what you''re doing!" in the same way again
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Breezy, fun, optimistic and full of the latest research
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Original and provocative... A smart, captivating book that will give you a prefrontal workout
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A shining example of lucid and easy-to-grasp science writing
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***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you
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A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings
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Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun
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A dream to read... I couldn''t resist telling people about a couple of things I read here
Biographical note:

David Eagleman, PhD, is a neuroscientist and internationally bestselling author. He teaches at Stanford University, is the creator and host of the Emmy-nominated television series The Brain, and is the CEO of Neosensory, a company that builds the next generation of neuroscience hardware. The author of seven other books, he lives in Silicon Valley in California.

@davideagleman | eagleman.com

Promotional headline:
A new cover edition of this sparkling and provocative book on neuroscience