Growth Marketing Strategy (drive Profits And Sustained Business Growth)

By (author) Jia, Rose
Short description/annotation:
Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.
Description:
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
Table of contents:

• Section - ONE: Setting the scene;
• • Chapter - 01: How innovation, sales, and marketing interconnect;
  • Chapter - 02: What is growth and growth marketing?;
  • Chapter - 03: Growth hacks people already know;
• Section - TWO: Growth marketing strategy basics;
• • Chapter - 04: Once growth hacking stops working – business lifecycle;
  • Chapter - 05: Once growth hacking stops working – customer lifecycle;
  • Chapter - 06: Growth marketing strategy – mindset;
  • Chapter - 07: Growth marketing strategy – organization;
  • Chapter - 08: Growth marketing strategy – resources;
• Section - THREE: Sustaining growth marketing momentum in practice;
• • Chapter - 08: Growth marketing strategy – resources;
• Section - 09: Growth marketing in an economic downturn (recession);
• • Chapter - 10: Growth marketing in an economic boom;
  • Chapter - 11: Growth marketing in economic stability;

Review quote:
"Growth Marketing Strategy offers a refreshing take on long-term business success. It goes beyond the trendy quick wins and equips marketers with the tools to foster meaningful, sustained progress in an ever-changing market. With clear, actionable advice on building flexible and scalable strategies, this book ensures your business can adapt and thrive as market demands evolve. A must-read for anyone serious about building a resilient organization."
Review quote:
"To know Rose Jia is to know what thoughtful growth looks like. She lives it and applies it every day. This book takes marketing beyond the buzzword of ''growth hacking'' and delivers a comprehensive, thoughtful strategy for long-term business success. From mindset shifts to practical team structures that drive sustainable growth, not just short-term gains. Growth Marketing Strategy is packed with insights that apply to any business, regardless of size or industry. It is an essential read for every marketer aiming to drive impactful and sustainable