Ai Demystified: Unleash The Power Of Artificial Intelligence At Work

Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

• Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
• A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls. 
• Each chapter has a framework, links to effective tools to try, and revealing case studies. 

Covering the foundations of AI, you''ll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You''ll discover how to increase profits, save time, and improve customer experience, amongst other benefits. 

AI is coming – get up to speed. 

Part I: The foundations 

1. What is generative AI? 
2. How does it work? 
3. Where can it help me? 
4. How and when should I apply genAI? 
5. Getting the most from genAI - a guide to prompt engineering 
6. Making great commercial decisions 
7. The risks and ethics of gen AI 
8. Customer and citizen engagement 
9. Legal protections 
10. Future-proofing your organisation 

Part II: Applications. How to use genAI for.. 

1. Strategy development 
2. Business cases 
3. Insight generation 
4. Ideation 
5. Writing copy 
6. Image creation 
7. Making music 
8. Social media 
9. Customer experience 
10. Marketing 
11. Product development 
12. Coding 
13. Data cleansing 
14. Presentations 
15. Advice giving 
16. Finding new uses for genAI 

"A clear thinker who deeply understands both the technology and its effects, Weiss offers AI insights that go beyond the hype and provide practical support to business leaders looking to navigate the complex new world." 

Verity Harding, author of AI Needs You and one of TIME Magazine''s 100 Most Influential People in AI.

"There’s so much misunderstanding around that it’s important to have a practical guide on how generative AI can help society flourish – this is that book.”
Luis von Ahn, CEO and founder, Duolingo

"This book is unmistakably human. Dr. Weiss blends clarity with practicality, making AI accessible through relatable case studies and actionable insights. A must-read for every business leader navigating the AI era"
Paul Willmott, Chair of UK Government Digital & Data Office.

“There is so much hype and confusion that AI certainly needs demystifying; this book - by a practitioner who knows what he’s talking about - provides exactly the kind of clear and useful advice that we all need to put this powerful technology to good use in our own work."
Diane Coyle, Bennett Professor of Public Policy, University of Cambridge

“For anyone looking to make use of AI in their organisation, this is the book. A practical primer, in plain English, it makes sense of the many questions deploying AI provokes and gives valuable guidance on how best to address them.”
Rt Hon Greg Clark, former UK Secretary of State for Business and Minister for Science.

“Dr Weiss has done it again. AI Demystified is a topical, practical, to-the-point book for busy leaders who want to cut through the hype and get to the substance of how AI can help them