Tourism Innovation In The Digital Era (big Data, Ai And Technological Transformation)

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today''s tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.

To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.

Chapter 1. The important of big data analysis: developing neuro marketing in tourism industry; Norhidayah Azman, Ahmad Albattat, and Marco Valeri
Chapter 2. The contribution of artificial intelligence in Chinese tourism industry; Panoraia Poulaki, Antonios Kritikos, and Nikolaos Vasilakis
Chapter 3. An overview of research on tourism 4.0 and smart tourism: A visualization analysis; Mert Ogretmenoglu, Busra Kesici, and Gulsah Kocakaya
Chapter 4. Crises and Resilience in the age of Digitalization: perspectivations of past, present and future for Tourism Industry; Manpreet Arora, Jeetesh Kumar, and Marco Valeri
Chapter 5. Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America; Laura Guillermina Duarte Cáceres and Antonio Emmanuel Pérez Brito
Chapter 6. The Role of Digital Transformation on Women Empowerment for Rural Areas: The Case of Turkey; Melike SAK, Alhamzah ALNOOR, Marco Valeri, and Gül ERKOL BAYRAM
Chapter 7. Staycation makers’ motivation and their preference for robot/AI-assisted products and services: Some observations from Hanoi, Vietnam; Hằng Thị Bích Trần, Bình Nghiêm-Phú, and Nhung Thị Hồng Dương
Chapter 8. The development and management of slow tourism through the “intangible cultural heritage”; Alexandros Filiopoulos and Panoraia Poulaki
Chapter 9. Public policies for the digital transformation of the tourism industry within the EU Tourism Transition Pathway: A comparative analysis; Panagiota Dionysopoulou and Konstantina Tsakopoulou

Marco Valeri is a Senior Lecturer in Organizational Behavior, Niccolò Cusano University, Italy. He is a Lecture in Applied Organizational Behaviour, Xenophon College, London. Valeri is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is also Associate Researcher in Strategy, Magellan Resear