The Pocket Universal Principles Of Color (100 Key Concepts For Understanding, Analyzing, And Working With Color)

By (author) Westland Stephen; By (author) Maggio Maggie
Short description/annotation:

The Pocket Universal Principles of Color is a concise visual presentation of 100 fundamental elements of color.

Description:
This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.

Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. 

Explore a diverse array of color principles, including:

• Additive Mixture
• Bezold Effects
• Harmony
• Pointillism
• Newton’s Opticks
• Rayleigh Scattering
• Transparency Effect
• Warm and Cool

Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.
 
By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Table of contents:

Introduction 8
01 #TheDress 10
02 Accessibility . 12
03 Additive Mixture . 14
04 Advancing and Receding 16
05 Albers’s Interaction of Color . . 18
06 Atmospheric Perspective . 20
07 Balance . 22
08 Basic Color Terms 24
09 Bauhaus . 26
10 Bezold Effect 28
11 Black and White 30
12 Blue Light . 32
13 Brand Colors 34
14 Camouflage . 36
15 Character Zones 38
16 Chemistry of Chromophores . 40
17 Chiaroscuro 42
18 Chroma . 44
19 Chromophobia 46
20 CIE System . 48
21 Cinematic Color . 50
22 CMYK 52
23 Color Constancy 54
24 Color Field Painting . 56
25 Color Forecasting 58
26 Color Literacy . 60
27 Color Management . 62
28 Color Meaning . 64
29 Color Measurement . 66
30 Color Order Systems . 68
31 Color Scales 70
32 Color Schemes . 72
33 Color Temperature 74
34 Colorants 76
35 Colorways 78
36 Complementary Colors 80
37 Context . 82
38 Contrast 84
39 Electromagnetic Spectrum 86
40 Emotion and Color 88
41 Environmental Color Design 90
42 Flat Color 92
43 Fluorescence . 94
44 Gamuts . 96
45 Geography of Color . 98
46 Goethe’s Theory of Colours . 100
47 Gradients . 102
48 Grisa