The New Rules Of Marketing & Pr 9th Edition (how To Use Content Marketing, Ai, Social Media, Podcasting, Video, And Newsjacking To Reach Buyers Directly)

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You''ll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you:

• Incorporate the new rules that will keep you ahead of the digital marketing curve
• Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you
• Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications

The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Introduction 1

The New Rules 4

Life with the New Rules 6

What’s New 8

Writing Like on a Blog, but in a Book 10

Showcasing Success 11

I How the Web Has Changed the Rules of Marketing and PR 13

1 The Old Rules of Marketing and PR Are Ineffective in an Online World 15

Advertising: A Money Pit of Wasted Resources 18

One-Way Interruption Marketing Is Yesterday’s Message 19

The Old Rules of Marketing 20

PR Used to Be Exclusively About the Media 21

PR and Third-Party Ink 22

Yes, the Media Are Still Important 23

Press Releases and the Journalistic Black Hole 23

The Old Rules of PR 24

Learn to Ignore the Old Rules 25

2 The New Rules of Marketing and PR 27

The Most Important Communications Revolution in Human History 28

Open for Business 29

The End of Mass Marketing 31

Tell Me Something I Don’t Know, Please 33

KOREAZ Social Media Channels Deliver Digital Public Diplomacy as Entertainment 34

The End of Mass PR 36

The New Rules of Marketing and PR 37

The Convergence of Marketing and PR on the Web 38

3 Reaching Your Buyers Directly 39

The Right Marketing in a Wire