The Digital Transformation Roadmap (rebuild Your Organization For Continuous Change)

By (author) Rogers, David
Short description/annotation:
The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
Description:
Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
Table of contents:
Preface
1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
Conclusion
More Tools for Your Business
Self-Assessment: Is Your Organization Ready for DX?
Cases and Examples by Industry
Visual Overview of the DX Playbook and DX Roadmap
Notes
Index
About the Author
Review quote:
Required reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change.
Review quote:
To succeed in today’s digital revolution, companies must reinvent not just their business models but also their organizations. Rogers’s book gives you the essential tools to tackle both challenges and to lead any established business to real and lasting transformation.
Review quote:
If you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book!
Review quote:
The Digital Transformation Roadmap lays out the five essential steps for corporate transformation. It''s the essential resource for corporate leaders navigating continuous change.
Review quote:
With the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. The Digital Transformation Roadmap shows them how. In these pages, Rogers provides the indispensable guide for how to drive continuous change.
Review quote:
When it comes to digital transformation, don’t get overly enamored with the d