The Book Of Rolex

By (author) Hoy, Jens; By (author) Frost Christian
Short description/annotation:
This new revised edition of the bestselling The Book of Rolex brings the latest information and expert commentary along with new images of this most desirable of watch brands.
Description:

Horological trends flit by faster than ever in today’s fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the culmination of centuries of watchmaking expertise. Within this bestselling book you will find explanations of the making process, descriptions of the materials involved and expert commentary on what makes each Rolex wristwatch unique.
This new revised edition of The Book of Rolex has been brought right up to date since it first published in 2015, to include all the latest information on this most desirable of watch brands along with many new images. Demonstrating how each model fits its social milieu, present and past, this book also addresses the multitude of fakes on the market, including the so-called ‘Frankensteins’ – watches made from a mixture of real parts and forgeries, which are notoriously hard to spot – imparting all the skills needed to pick counterfeits out of a line-up. A holistic view of Rolex watches, this book promises to be as timeless as the brand itself. Should you be considering a Rolex, this book will convince you of its worth as an investment. 

Table of contents:
Foreword The Story of Rolex Cosmograph Daytona Daytona Le Mans The World’s Most Expensive Rolex Explorer A Rolex is 100% Swiss-made The Classic Oyster Perpetual When Your Rolex Needs Service Rolex’s Immortal Classic Datejust The Pilot’s Watch Air-King Materials The Bracelet The Heart of Your Rolex How Long Does It Take to Make a Rolex? The President’s Watch Day-Date When a Rolex Becomes Vintage Rolex Certified Pre-Owned The Hunt for a Red Sub The Pilot’s Watch GMT-Master II The Businessman’s Watch Sky-Dweller The Fake Rolex The Scientist’s Watch Milgauss The Workhorse Submariner Know Your Rolex’s Nickname Rolex Goes Crazy Day-Date Puzzle Motif The Captain’s Watch Yacht-Master For the Woman in Your Life Lady Datejust Submariner Ultra Sea-Dweller The King of Diving Watches Deepsea Rolex’s Dress Watch Perpetual 1908 Rolex’s Secret Model Cellini Rolex’s Forgotten Brother Tudor
Biographical note:

Jens Høy is a Rolex connoisseur - a fashion and lifestyle journalist known for his work with the Danish newspaper Berlingske and its business magazine, Erhversbladet, among many others. Christian Frost is a journalist and author, renowned for his Erik Otto Falster crime series, especially God is Just Dog Spelled Backwards and The Arab Who Was White As Snow. Between them, they present a book that is at once informative and inherently readable.