Revenge Of The Tipping Point (overstories, Superspreaders And The Rise Of Social Engineering)

By (author) Gladwell Malcolm
Short description/annotation:
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light
Description:

''If the world can be moved by just the slightest push, then the person who knows where and when to push has real power. So who are those people? What are their intentions? What techniques are they using?''

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world''s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.

Revenge of the Tipping Point is Gladwell''s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It''s time to revisit social epidemics, and it''s time we took their tipping points seriously.

''Addictive... fascinating and provocative'' Guardian
''Malcolm Gladwell explores the watershed moments that define this new age of societal upheaval... with curiosity and humor'' TIME Magazine
''Gladwell is a great storyteller with a contagious sense of curiosity'' The Economist
''The match that so elegantly graced the cover of The Tipping Point is now on fire'' Wall Street Journal

Review quote:
Addictive... fascinating and provocative
Review quote:
Full of interesting facts... Gladwell digs up some great material
Review quote:
Gladwell is a great storyteller with a contagious sense of curiosity
Review quote:
Refining and deepening his and our understanding of the spread of customs, mores, and practices, Gladwell emphasizes those overstories, illustrating them with twisting and turning tales of, for example, how the word holocaust came into general usage (surprisingly, via TV), how the idea of gay marriage gained acceptability, and how widespread social engineering has quietly become one of the central activities of the American establishment. Fans of the original will learn much from Gladwell''s thoughtful, carefully written reconsideration
Review quote:
Positioning his theory of the superspreader within COVID-19 and the opioid epidemic, Gladwell deftly demonstrates how attention to statistics and data points can shape a business, school, or community. An astute and bracing appraisal of how cultures succeed or fail. Best-selling Gladwell''s updating of the concepts in the book that made him famous will garner lively media coverage and reader interest
Review quote:
In Revenge of the Tipping Point, splashy theories abound, as they do in Gladwell''s podcast, Revisionist History... He turns the conceit [of The Tipping Point]on its head, examining the forces that drive negative epidemics, which to him felt more attuned to our present moment
Review quote:
Rigorously researched-but always with a witty flair-it''s a must-read for longtime Gladwell fans or readers simply curious about the quiet, surprising origin stories of the crises and questions that define contemporary life
Review quote:
Brimming with fun and insightful anecdotes... Revenge of the Tipping Point will leave you pondering Gladwell''s theories and asking more questions...The book explores how individuals can use power and influence to shape...the col