Retail Disruptors (the Spectacular Rise And Impact Of The Hard Discounters)

By (author) Steenkamp, Jan-Benedict; By (author) Sloot, Laurens
Short description/annotation
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Description
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe''s, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Table of contents

• • Chapter - 01: How hard discounters are disrupting the traditional retail model;
• Section - ONE: Hard discounter strategies;
• • Chapter - 02: Understanding the hard discounter business model;
  • Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe’s and DIA;
  • Chapter - 04: Hard discounter success around the world;
  • Chapter - 05: The next frontier – dissecting the US grocery retailscape;
• Section - TWO: Competitive counterstrategies for conventional retailers;
• • Chapter - 06: How are conventional retailers being impacted by discounter entry?;
  • Chapter - 07: How conventional retailers can compete with hard discounters;
  • Chapter - 08: Strategies to reduce procurement costs;
• Section - THREE: Brand manufacturer strategies versus hard discounters;
• • Chapter - 09: Competition – creating winning brand propositions versus private labels;
  • Chapter - 10: Cooperation – producing private labels for hard discounters;
  • Chapter - 11: Co-opetition – generating successful sales in hard discounter stores;
  • Chapter - 12: A look into the future of disruptive retailing

Review quote
"Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read."
Review quote
"A must-read for any brand marketer. Is it too late to save your brand? You''d better hope not."
Review quote
"Essential reading for everyone that competes with or sells to this dynamic sector of retailing."
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"Finally a book that analyses the discounters from an international, global perspective! Most publications focus on national markets. Not this book. This makes the book definitely a "must read" for everyone professionally involved in the retail business today. But also shoppers, interest groups, investors and policy makers can learn from the unique insights and considerations revealed in the book."
Review quote
"Professors Steenkamp and Sloot have written a ''must-read'' for anyone interested in retail. Truly understand and comprehend the disruptive powers of discount formulas are an essential read and should therefore be on every retail professional''s night stand."