Ogilvy On Advertising

By (author) Ogilvy David
Short description/annotation:
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn''t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Description:

David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything.

''The most sought-after wizard in the advertising business.'' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn''t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy''s final word on what you''re doing wrong in any pitch and how you can finally fix it.

Biographical note:
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
Feature:

Written by ''The Father of Advertising'', Ogilvy on Advertising promises to bring a fresh, funny and brutally honest take on the art of advertising.

Feature:

This mass-market edition, reformatted to an affordable PB with black and white images, will bring this seminal book to a whole new readership.

Feature:

With over 100,000 copies sold worldwide, Ogilvy on Advertising continues to sit on the Amazon Business Bestsellers list.

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For fans of other books by industry-leaders, like Shoe Dog by Phil Knight (138k TCM), Start With Why by Simon Sinek (163k TCM), Zero to One by Peter Thiell (65k TCM) and This is Marketing by Seth Godin (15k TCM).