Hbr's 10 Must Reads On Strategic Marketing (with Featured Article "marketing Myopia," By Theodore Levitt)

By (author) Christensen Clayton M.; By (author) Levitt Theordore; By (author) Kotler Philip; By (author) Reichheld, Fred; By (author) Kotler Philip
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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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NEW from the bestselling HBR''s 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you''re really in * Create products that perform the jobs people need to get done * Get a bird''s-eye view of your brand''s strengths and weaknesses * Tap a market that''s larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR''s 10 Must Reads: The Essentials HBR''s 10 Must Reads on Communication HBR''s 10 Must Reads on Collaboration HBR''s 10 Must Reads on Innovation HBR''s 10 Must Reads on Leadership HBR''s 10 Must Reads on Making Smart Decisions HBR''s 10 Must Reads on Managing Yourself HBR''s 10 Must Reads on Teams
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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.