Growth Iq (master The 10 Paths To Grow Your Business)

By (author) Bova, Tiffani
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A worthy successor to Michael Porter, Growth IQ contains the ten strategies to sustainable growth based on a purpose-led culture for organizations of any size.
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The Wall Street Journal Top Ten Bestseller

Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.

''A worthy successor to Michael Porter, Bova''s book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.'' – Seth Godin, author of Linchpin

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We''re witnessing an age of endless customization, and growth strategy is no exception. There''s no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway''s attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company''s future.

Table of contents
Unit - Path 1: Customer Experience Chapter - 1.1: Sephora: A Beautiful Experience Chapter - 1.2: Shake Shack: Radical Hospitality Chapter - 1.3: Starbucks: Losing the Soul of the Past Unit - Path 2: Customer Base Penetration Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar Chapter - 2.2: McDonald’s: Ready, Set, Breakfast Chapter - 2.3: Sears: Uprooting Retail Unit - Path 3: Market Acceleration Chapter - 3.1: Under Armour: Sweaty T-Shirts Chapter - 3.2: The Honest Company: Better Living Through Chemistry Chapter - 3.3: Mattel: Toys Will Be Toys Unit - Path 4: Product Expansion Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ) Chapter - 4.2: John Deere: And the “Beet” Goes On Chapter - 4.3: Blockbuster: “Be Kind, Please Don’t Unwind Our Business” Unit - Path 5: Customer and Product Diversification Chapter - 5.1: Marvel: Superhero Saves the Day Chapter - 5.2: PayPal: Banking on the Future Chapter - 5.3: LEGO: Coming Apart, Brick by Brick Unit - Path 6: Optimize Sales Chapter - 6.1: Salesforce: Four Men and Two Dogs Chapter - 6.2: Walmart: The Ultimate Retail Matchup Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason Unit - Path 7: Churn Chapter - 7.1: Spotify: Winning Playlist Chapter - 7.2: Netflix: Twenty Years Old (and Counting) Chapter - 7.3: Blue Apron: Too Much on the Plate Unit - Path 8: Partnerships Chapter - 8.1: GoPro: Adrenaline Junkies Chapter - 8.2: Airlines: The Friendly Skies Chapter - 8.3: Apple: Killing Me Swiftly Unit - Path 9: Co-opetition Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces Chapter - 9.2: Wintel: