Global Innovation Management
By (author) Westland J. Christopher
Out of Stock
By (author) Westland J. Christopher
Short description/annotation
This new edition provides a comprehensive guide to formulating and implementing successful innovation strategies. Covering topics such as business models, service innovations, disruptive innovation and people management, it provides an accessible and engaging guide for successfully managing innovation.
Description
This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component. New to this Edition: - Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world - Fully updated and extended case studies on world-leading companies - Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance - Coverage of new topics such as open innovation and service innovation - Expanded coverage of the tools and methods needed to understand financial gain and risk
Table of contents
1. Innovation, Globalization and Commoditization 2. Components of an Innovation 3. Business Models and Strategy 4. Service Innovations 5. Marketing and Logistic Channel Management 6. Entrance Strategies – Choosing your Competitive Arena 7. Protecting Your Innovations 8. Technology Dynamics and Disruptive Innovation 9. Financing and Valuation of Innovations 10. Emerging Platforms for Innovation 11. Understanding and Managing Creative People 12. Communities, Networks and Reputation 13. Society, Government and Innovation.
Biographical note
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
Biographical note
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
Feature
Effective methodology, equipping students with a complete toolbox of theory and how to put it into practice
Feature
Innovative content, including cutting edge coverage of topics such as robotics, autonomous vehicles, smart devices and artificial intelligence
Feature
Innovation workouts'' presented in each chapter, introducing techniques that can help hone students'' innovation skills
Feature
141 international examples covering advances in technology
Feature
Companion website offering a range of supplementary materials for both students and instructor
Short description/annotation
This new edition provides a comprehensive guide to formulating and implementing successful innovation strategies. Covering topics such as business models, service innovations, disruptive innovation and people management, it provides an accessible and engaging guide for successfully managing innovation.
Description
This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component. New to this Edition: - Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world - Fully updated and extended case studies on world-leading companies - Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance - Coverage of new topics such as open innovation and service innovation - Expanded coverage of the tools and methods needed to understand financial gain and risk
Table of contents
1. Innovation, Globalization and Commoditization 2. Components of an Innovation 3. Business Models and Strategy 4. Service Innovations 5. Marketing and Logistic Channel Management 6. Entrance Strategies – Choosing your Competitive Arena 7. Protecting Your Innovations 8. Technology Dynamics and Disruptive Innovation 9. Financing and Valuation of Innovations 10. Emerging Platforms for Innovation 11. Understanding and Managing Creative People 12. Communities, Networks and Reputation 13. Society, Government and Innovation.
Biographical note
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
Biographical note
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
Feature
Effective methodology, equipping students with a complete toolbox of theory and how to put it into practice
Feature
Innovative content, including cutting edge coverage of topics such as robotics, autonomous vehicles, smart devices and artificial intelligence
Feature
Innovation workouts'' presented in each chapter, introducing techniques that can help hone students'' innovation skills
Feature
141 international examples covering advances in technology
Feature
Companion website offering a range of supplementary materials for both students and instructor
