Cambridge Igcse® Enterprise Coursebook With Digital Access (2 Years)

By (author) Houghton Medi; By (author) Bryant, Matthew; By (author) Jain Veenu
Short description/annotation:
The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus.
Description:
The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus. Bringing the world of business into the classroom, this Cambridge Elevate edition and print coursebook help students identify, plan, implement and evaluate their enterprise projects. The print and digital resources have four sections based around the stages of the project with theory integrated throughout. This helps students relate their practical enterprise project with the academic principles of business. With a foreword from the specialists at Cambridge Judge Business School, this coursebook helps students appreciate Enterprise skills in the world around them and talk to business people in their communities. Suggested answers to the exam-style questions are in the teacher''s resource.
Table of contents:
Foreword from the Cambridge Judge Business School; Introduction to enterprise; Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise; Chapter 2: The skills and behaviours of enterprising people; Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations; Template 1: How to conduct a PEST analysis; Template 2: SWOT Analysis; Chapter 4: Market research; Template 3: Conducting market research; Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans; Template 4: Action planning checklist; Chapter 6: Sources of finance; Template 5: Choosing sources of finance; Chapter 7: The concept of trade credit; Chapter 8: Financial terms and financial records: cash flow, break-even and income; Template 6: Projected Income and Expenditure; Chapter 9: Marketing: purpose, customer retention and marketing communications; Section 3: Implementing your enterprise project; Chapter 10: Negotiation; Chapter 11: Communication; Template 7: Planning and holding effective meetings; Chapter 12: Help and support for enterprise; Section 4: Evaluating your enterprise project; Chapter 13: Evaluating the success of your project; Glossary; Index.
Promotional headline:
The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus.
Official recommendation:
For IGCSE Enterprise (0454)