Business Writing For Dummies
By (author) Canavor, Natalie
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By (author) Canavor, Natalie
Short description/annotation
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you''re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward.
Description
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you''re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. * Draft reports, proposals, emails, blog posts, and more * Employ editing techniques to help you craft the perfect messages * Adapt your writing style for digital media * Advance your career with great writing In today''s competitive job market, being able to write well is a skill you can''t afford to be without and Business Writing For Dummies makes it easy!
Table of contents
Introduction 1 About This Book 2 Foolish Assumptions 2 How This Book Is Organized 3 Part 1: Winning with Writing 3 Part 2: Applying Your Skills to Business Messages and Documents 3 Part 3: Writing to Present Yourself Effectively 3 Part 4: Evolving Your Writing for Online Media 4 Part 5: Extending Your Writing Skills 4 Part 6: The Part of Tens 4 Icons Used in This Book 4 Beyond the Book 5 Where to Go from Here 5 Part 1: Winning with Writing 7 Chapter 1: Make Writing Your Not-So-Secret Weapon 9 Putting Good Writing to Work for You 10 Planning and Structuring Every Message 12 Applying the Goal-Plus-Audience Strategy to All Business Needs 16 Succeeding with email, letters, and business documents 16 Writing for the spoken word 17 Writing online: From websites to blogs to tweets 18 Special purpose writing 18 Taking the global perspective 19 Chapter 2: Planning Your Message Every Time 21 Adopting the Plan-Draft-Edit Principle 22 Fine-Tuning Your Plan: Your Goals and Audience 23 Defining your goal 23 Defining your audience 25 Brainstorming the best content for your purpose 30 Writing to groups and strangers 31 Imagining your readers 32 Making People Care 33 Connecting instantly with your reader 34 Focusing on what’s-in-it-for-me 34 Highlighting benefits, not features 35 Finding the concrete, limiting the abstract 36 Choosing Your Written Voice: Tone 38 Aligning tone with the occasion, relationship, and culture 38 Writing as your authentic self 39 Smiling when you say it 40 Using Relationship-Building Techniques 41 Showing active caring and respect 41 Personalizing what you write 42 Framing messages with “you” not “I” 43 Chapter 3: Making Your Writing Work: The Basics 45 Stepping into Twenty-First-Century Writing Style 45 Aiming for a clear, simple style 46 Applying readability guidelines 47 Finding the right rhythm 50 Achieving a conversational tone 53 Energizing Your Language 54 Relying on everyday wording 55 Choosing reader-friendly words 56 Focusing on the real and concrete 57 Finding action verbs 58 Crafting comparisons to help readers 60 Employing Reader-Friendly Graphic Techniques 61 Building in white spac
Short description/annotation
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you''re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward.
Description
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you''re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. * Draft reports, proposals, emails, blog posts, and more * Employ editing techniques to help you craft the perfect messages * Adapt your writing style for digital media * Advance your career with great writing In today''s competitive job market, being able to write well is a skill you can''t afford to be without and Business Writing For Dummies makes it easy!
Table of contents
Introduction 1 About This Book 2 Foolish Assumptions 2 How This Book Is Organized 3 Part 1: Winning with Writing 3 Part 2: Applying Your Skills to Business Messages and Documents 3 Part 3: Writing to Present Yourself Effectively 3 Part 4: Evolving Your Writing for Online Media 4 Part 5: Extending Your Writing Skills 4 Part 6: The Part of Tens 4 Icons Used in This Book 4 Beyond the Book 5 Where to Go from Here 5 Part 1: Winning with Writing 7 Chapter 1: Make Writing Your Not-So-Secret Weapon 9 Putting Good Writing to Work for You 10 Planning and Structuring Every Message 12 Applying the Goal-Plus-Audience Strategy to All Business Needs 16 Succeeding with email, letters, and business documents 16 Writing for the spoken word 17 Writing online: From websites to blogs to tweets 18 Special purpose writing 18 Taking the global perspective 19 Chapter 2: Planning Your Message Every Time 21 Adopting the Plan-Draft-Edit Principle 22 Fine-Tuning Your Plan: Your Goals and Audience 23 Defining your goal 23 Defining your audience 25 Brainstorming the best content for your purpose 30 Writing to groups and strangers 31 Imagining your readers 32 Making People Care 33 Connecting instantly with your reader 34 Focusing on what’s-in-it-for-me 34 Highlighting benefits, not features 35 Finding the concrete, limiting the abstract 36 Choosing Your Written Voice: Tone 38 Aligning tone with the occasion, relationship, and culture 38 Writing as your authentic self 39 Smiling when you say it 40 Using Relationship-Building Techniques 41 Showing active caring and respect 41 Personalizing what you write 42 Framing messages with “you” not “I” 43 Chapter 3: Making Your Writing Work: The Basics 45 Stepping into Twenty-First-Century Writing Style 45 Aiming for a clear, simple style 46 Applying readability guidelines 47 Finding the right rhythm 50 Achieving a conversational tone 53 Energizing Your Language 54 Relying on everyday wording 55 Choosing reader-friendly words 56 Focusing on the real and concrete 57 Finding action verbs 58 Crafting comparisons to help readers 60 Employing Reader-Friendly Graphic Techniques 61 Building in white spac
