Brand Protection In The Online World (a Comprehensive Guide)

By (author) Barnett David N.
Short description/annotation
Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Description
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Table of contents

• • Chapter - 01: Introduction;
  • Chapter - 02: Domain Names;
  • Chapter - 03: General Brand Use and Abuse;
  • Chapter - 04: E-Commerce Activity and Marketplaces;
  • Chapter - 05: Social Media;
  • Chapter - 06: Online Fraud;
  • Chapter - 07: Digital Piracy;
  • Chapter - 08: Mobile Apps;
  • Chapter - 09: Sponsored-Ad Monitoring;
  • Chapter - 10: Affiliate Monitoring;
  • Chapter - 11: ‘Deep’ and ‘Dark’ Web;
  • Chapter - 12: Additional and Future Areas of Interest

Review quote
"This is the ultimate handbook for every online brand protection focused individual - be that a brand owner or a vendor side trusted advisor. It is incredibly comprehensive, outlining all the key areas of importance for those creating a strong online intellectual property and brand protection strategy. Understanding where online brand abuse occurs and knowing how to enforce effectively is the key to having a strong online brand presence. David''s book offers an informative breakdown of each area of brand infringement and gives the reader a roadmap to taking the appropriate action. At last we have a hugely valuable and comprehensive dossier of online brand abuse in all its forms and how a company can take appropriate action to combat this abuse. I have worked within the online brand protection world for the last ten years and this book is the first of its kind - comprehensive, educational, advisory and informative. Online Brand Protection demystified for everyone involved in digital brand management."
Review quote
"As more and more business moves online, so does criminal activity from fraudsters and counterfeiters. Dr. Barnett''s book offers valuable insights written in a clear, accessible style and is highly recommended to professionals in the field of intellectual property - or indeed anyone curious about how brands protect themselves from online threats. As a guru of online brand protection, Dr. Barnett really knows his subject and its inner workings comprehensively."
Review quote
"Understanding brand protection is an opportunity to get a step ahead of the competition. This book demystifies the complexity in this space and David is one of the best to help explain and share examples to bring this to life. I worked with David at NetNames and his deep knowledge and technical expertise in Brand Protection is immense! A very good read, I highly recommend his book to businesses who want to get an edge."
Review quote
"The ever changing internet landscape is often a complex and difficult space to identify and understand