The Business Plan Workbook 11th Edition (a Step-by-step Guide To Creating And Developing A Successful Business)

By (author) Barrow Colin
Short description/annotation:
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
Description:
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to: - Come up with a winning business idea - Complete market and competitive research - Forecast watertight financials and projections This new edition is fully updated throughout to include: - New real-world examples including Nubank, YuLife, Inceptio Technology, Doctolib, Livspace, Teya and Zepz, - Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling - More on storytelling and creating a compelling narrative for investors - Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations - A deck of 80 PowerPoint slides providing resources and downloadable templates
Table of contents:

• Section - ONE: Strategy and purpose;
• • Chapter - Assignment 1: Coming up with a winning idea for your business plan;
  • Chapter - Assignment 2: Strategy – the big picture;
  • Chapter - Assignment 3: You and your team;
• Section - TWO: Market research;
• • Chapter - Assignment 4: Researching customers;
  • Chapter - Assignment 5: Researching competitors;
  • Chapter - Assignment 6: A plan for market research;
• Section - THREE: Competitive marketing strategies;
• • Chapter - Assignment 7: Products and/or services;
  • Chapter - Assignment 8: Pricing;
  • Chapter - Assignment 9: Advertising and promotion;
  • Chapter - Assignment 10: Place and distribution;
  • Chapter - Assignment 11: People, process and physical environment;
  • Chapter - Assignment 12: Competing online;
• Section - FOUR: Operations;
• • Chapter - Assignment 13: The selling methods plan;
  • Chapter - Assignment 14: Making, outsourcing and supplies;
  • Chapter - Assignment 15: Legal and regulatory factors;
• Section - FIVE: Reviewing financing requirements and options;
• • Chapter - Assignment 16: The sales forecast;
  • Chapter - Assignment 17: Cash-flow projections;
  • Chapter - Assignment 18: The profit and loss account;
  • Chapter - Assignment 19: The balance sheet;
  • Chapter - Assignment 20: Break-even analysis;
  • Chapter - Assignment 21: Estimating financing requirements;
  • Chapter - Assignment 22: Stress testing your business projections;
• Section - SIX: Business controls;
• • Chapter - Assignment 23: Financial controls;
  • Chapter - Assignment 24: Sales and marketing controls;
  • Chapter - Assignment 25: Other business controls;
• Section - SEVEN: Writing up and presenting your business plan;
• • Chapter - Assignment 26: Writing up and presenting your business plan;

Biographical note:
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Startin