The 10 Principles Of Effective Social Media Marketing (strategies To Guarantee Impact)

By (author) Stansel, Jon-Stephen
Short description/annotation:
Understand the fundamental principles of effective social media marketing.
Description:
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.
Table of contents:

• • Chapter - 00: Introduction
  • Chapter - 01: Build a Strong Team
  • Chapter - 02: Develop a Consistent Voice
  • Chapter - 03: Managing a Crisis
  • Chapter - 04: Be Human and Speak to Humans
  • Chapter - 05: Create Accessible Content
  • Chapter - 06: You NEED a Budget
  • Chapter - 07: Be Honest and Ethical
  • Chapter - 08: Timing is Everything
  • Chapter - 09: Focus on the Audience
  • Chapter - 10: Deliver Education or Entertainment
  • Chapter - 11: Conclusion

Review quote:
"This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It''s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice."
Review quote:
"I love Jon-Stephen''s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike."
Review quote:
"This is required reading for every social media manager (yes, even if you''ve been in the game for 15 years like me). Jon-Stephen''s no-nonsense roadmap is bursting with "omg, yes" and "stealing that ASAP" moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It''s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next."
Review quote:
"Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn''t just any old guide, it''s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It''s packed