Next (leading Through The New Realities)

About the author Alain Bejjani is a business leader, investor, and author of NEXT: Leading Through the New Realities, a book that explores how organizations can navigate uncertainty, disruption, and rapid change. With over two decades of experience across the Middle East, North Africa, and South Asia, Alain is best known for his tenure as CEO of Majid Al Futtaim, where he led large-scale transformation and growth across multiple sectors. His work focuses on leadership, governance, innovation, and building resilient organizations in complex environments. Drawing on his experience leading at scale, Alain offers a practical perspective on digital transformation, sustainability, and disciplined decision-making under pressure. His writing centers on how leaders can create long-term value while developing teams capable of adapting to constant change. Beyond his corporate career, Alain is active in global economic and policy discussions and is an investor and mentor to emerging entrepreneurs, including through his role on Shark Tank Lebanon.