Media Literacy - 10th International Student Edition

By (author) Potter W. James
Short description/annotation:

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

Description:

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.

Table of contents:
Preface Acknowledgments About the Author Chapter 1: Why Increase Media Literacy? Chapter 2: Media Literacy Approach Chapter 3: Broadening Our Perspective on Media Effects Chapter 4: How Does the Media Effects Process Work? Chapter 5: Development of the Mass Media Industries Chapter 6: Economic Perspective Chapter 7: Audience: Industry Perspective Chapter 8: Audience: Individual Perspective Chapter 9: Entertainment Chapter 10: Advertising Chapter 11: News Chapter 12: Competitive Experiences Chapter 13: Social Networking Experiences Chapter 14: Acquisition Experiences Chapter 15: Helping Yourself and Others to Increase Media Literacy Issue 1: Ownership of Media Issue 2: Sports Issue 3: Media Violence Issue 4: Privacy Glossary References Index
Biographical note:
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.