Little Book Of Seoul Style (the Fashion Story Of The Iconic City)

Fashion rules supreme in Korea with Seoul fast gaining its reputation as East Asia''s leading style capital.

From hanbok to hallyu, understated to experimental, and streetwear to high-end couture, Little Book of Seoul Style is a beautifully illustrated guide to the traditions, designers, subcultures and influencers that represent K-fashion on the global style stage.

Keen engagement in subject matter by millennial and gen Z, with #seoulfashion having 20.8M views and #seoul having 11B views on TikTok, and influencers such as @ireneisgood (2.8M), @muddthestudent (115k) and @chlocloh (19k) being adored on Instagram and their style emulated the world over.

The Little Books of Fashion series has sold over a million copies worldwide, with this new series following in its footsteps.

Seoul has a burgeoning fashion scene that is setting trends the world over, and Seoul Fashion Week is one of the fastest growing and most highly anticipated.

In a gifty affordable format for a younger audience, with beautiful jackets and stylish colours, leaning into the ''decoration book'' label.