Free Marketing (101 Low And No-cost Ways To Grow Your Business, Online And Off)

By (author) Cockrum, Jim
Short description/annotation:
Simple, powerful marketing strategies every business can afford to implement There''s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget.
Description:
Simple, powerful marketing strategies every business can afford to implement

There''s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.

With both Internet-based and creative offline ideas, you''ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.

• Create a "squeeze page," the most powerful one page website you''ll ever build
• Use simple YouTube videos to grow sales
• Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
• and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Table of contents:
Foreword Pastor Kevin Ramsby xv

Preface Eleven of the Great Ideas in This Book xvii

Introduction: Marketing Is Now Free! xix

PART 1 Build Your Reputation—Or Your Brand—For Free

Chapter 1 Supercharge Your Online Reputation 5

Chapter 2 Defend Your Reputation with Simple Free Tools 10

Chapter 3 Turn Bad Reviews into Free Marketing 12

Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content 16

Chapter 5 Insane Refund Policy Profits 19

Chapter 6 Being Irrational Is Great Marketing 21

PART 2 Simple Inexpensive Websites You Might Need

Chapter 7 Lead Capture Pages and Squeeze Pages 35

Chapter 8 A Sales Page Closes the Deal for You 38

Chapter 9 A Community Site Builds Your Audience and Increases Loyalty 40

Chapter 10 Blogging for Customers 43

PART 3 The Habits of Online Marketing Success

Chapter 11 Social Media and Free Marketing 49

Chapter 12 Brevity Is a Marketing Skill 50

Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic 51

PART 4 Standing Out Online

Chapter 14 Search Engine Optimization Simplified 57

Chapter 15 Keyword Marketing 60

Chapter 16 Get Found on Search Engines 62

Chapter 17 Google Maps and Google Places 64

Chapter 18 Fill Up Google Places to Get Found 66

Chapter 19 A Good Name Is Good Marketing 68

Chapter 20 Fix Your Bad Name Instantly 70

Chapter 21 Online Video as a Lead Generator 72

Chapter 22 How to Fool Google and Wind Up on Top Every Time 74

PART 5 Draw Your Business on a Napkin

Chapter 23 Want More Leads Now? Draw a Funnel 79

Chapter 24 Draw Your Ideal Clients If You Want to Meet Them 82

PART 6 Start Hanging Out Where Your Prospect Hang Out

Chapter 25 Using eBay to Find Your Audience 87

Chapter 26 Find Good Marketing Partner Sites 91

PART 7 Get Creative with the Media

Chapter 27 Have a Press Kit Rea