Artificial Intelligence In Practice – How 50 Successful Companies Used Ai And Machine Learning To Solve Problems

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

• Understand how specific business problems are addressed by innovative machine learning methods
• Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
• Expand your knowledge of recent AI advancements in technology
• Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21^st century commerce.

Introduction 1

Part 1 Artificial Intelligence Trailblazers

1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13

2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21

3 Amazon: Using Deep Learning To Drive Business Performance 29

4 Apple: Integrating AI Into Products And Protecting User Privacy 37

5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43

6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49

7 IBM: Cognitive Computing Helps Machines Debate With Humans 55

8 JD.com: Automating Retail With Artificial Intelligence 61

9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69

10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75

Part 2 Retail, Consumer Goods and Food and Beverage Companies

11 Burberry: Using Artificial Intelligence To Sell Luxury 83

12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87

13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93

14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99

15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105

16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111

17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117

18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123

19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129

20 Walmart: