Advancing The Story 4th Edition (quality Journalism In A Digital World)

By (author) Wenger, Debora Halpern; By (author) Potter Deborah
Description:

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students.  Easy to follow [and] very relatable for students. Visually appealing…Love this textbook."

—Beth Bingham Georges, California State University, Fullerton

Updated Edition of Bestseller!

It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with:

• greater emphasis on social media and mobile media to gather, promote and disseminate news content;
• expanded coverage of media ethics and media law;
• extended examples of effective reporting across multiple platforms;
• updated writing exercises and new resources for reviewing AP style; and
• additional interviews with journalists at the forefront of industry changes.

Table of contents:
Tables, Figures and Boxes Preface Chapter 1. The Multimedia Mindset Multimedia Basics Media on Demand Technology Changes Content The Best of Broadcast The Power of Text The Originality of Online The Social and Mobile Advantage Multimedia Ethics Focus On the Future Taking It Home Talking Points Ethics Challenges Online Learning Module 1 Chapter 2. Finding the Story Story Building Blocks Story Ideas Reporting Tools Sources Interviews Types of Interviews Interview Ground Rules Note Taking Getting It Right Taking It Home Talking Points Ethics Challenges Online Learning Module 2 Chapter 3. Newsgathering: Broadcast Video Sound Lighting On-Camera Interviews Nonvisual Stories Natural Sound Stories Working Alone Teamwork Tools of the Trade Taking It Home Talking Points Ethics Challenges Online Learning Module 3 Chapter 4. Newsgathering: Digital Thinking Across Platforms Online Video Online Audio Photos Links Graphics Searching Online Data Reporting Investigative Reporting Tools of the Trade Taking It Home Talking Points Ethics Challenges Online Learning Module 4 Chapter 5. Social Media Getting Started Finding Stories Writing for Social Media Images for Social Media Video for Social Media Transparency and Disclosure Taking It Home Talking Points Ethics Challenges Online Learning Module 5 Chapter 6. Writing the Story: Broadcast Finding the Focus Planning Your Story Story Structure Beginnings and Endings Watch Your Words Accuracy Revising Your Story Taking It Home Talking Points Ethics Challenges Online Learning Module 6 Chapter 7. Writing the Story: Digital Understanding Audience Writing for the Web Adapting Stories for the Web Search Engine Optimization Moving Into Mobile Taking It Home Talking Points Ethics Challenges Online Learning Module 7 Chapter 8. Storytelling: Broadcast Broadcast Story Types Planning Choosing Sound Choosing Video Writing to Sound Writing to Video Editing Special Story Types Graphics Taking It Home Talking Points Ethics Challenges Online Learning Module 8 Chapter 9. Storytelling: Digital Data Visualization Images Social Media Storytelling Live Blogs Mob