Next Generation Retail (how To Use New Technology To Innovate For The Future)

By (author) Weinswig, Deborah; By (author) Hartmann, Renee
Short description/annotation
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Description
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today''s consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today''s environment of breakneck change and innovation.
Table of contents

• • Chapter - 00: Introduction – The changing nature of today’s consumer;
• Section - ONE: Reaching consumers in new ways;
• • Chapter - 01: Unlocking the metaverse;
  • Chapter - 02: Livestreaming;
  • Chapter - 03: New channels - Instant commerce;
  • Chapter - 04: Connecting with Gen Z and Gen Alpha using their language;
  • Chapter - 05: Creating compelling content to drive commerce;
• Section - TWO: Monetizing consumers with innovative models;
• • Chapter - 06: Creating retail media to monetize consumer traffic;
  • Chapter - 07: To NFT or not?;
  • Chapter - 08: Bringing blockchain to retail;
  • Chapter - 09: Unique collaborations and crossovers to drive energy and sales;
  • Chapter - 10: Monetizing retail data while maintaining customer trust;
  • Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization;
• Section - THREE: What’s ahead? The future outlook for retail;
• • Chapter - 12: What’s ahead?;
  • Chapter - 13: Creating your roadmap

Review quote
"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend."
Review quote
"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share."
Review quote
"This book and its authors will change your business and life."
Review quote
"When you''re connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a