Epica Book 30 (creative Communications)

By (author) Epica Awards
Description
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Table of contents
Introduction Foreword 2016 Winners The Jury Awards Ceremony Annual Report Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
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The Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious.
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Work that extended beyond advertising and became part of the cultural conversation.
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The Epica Awards have shown that advertisements and art can actually belong together.
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The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
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[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
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This is the closest you''ll get to a ''how to'' book on creative advertising.
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A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show?
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When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that''s the Epica Awards
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Work that points the way to the advertising of tomorrow
Biographical note
The Epica Awards were founded in 1987 and now represent an assessment of the world’s most innovative creative work. Judged by journalists who are experts in their field, Epica''s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios develop their reputations beyond their national borders.
Promotional headline
Epica Book 30 is a lasting record of the 2016 Epica Awards. This very special edition features a double page spread looking back at 30 years of the Epica Awards, with exclusive commentary from the leading journalists on its jury. The book is a luxurious showcase of outstanding creativity in all the main communications disciplines, from TV, press and radio, to mobile, digital, design, film craft and integrated campaigns.
Description for collection
Created in 1987, the annual Epica Awards recognizes outstanding creativity in communication disciplines, including: TV and radio, poster design, direct marketing, branded content, PR, design, packaging, interactive and integrated campaigns. Epica''s aim is to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Having originally focused on Europe only, the awards became worldwide in 2012. The best work is brought together in the stunning Epica Book. The Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Feature
The special 30th Anniversary Edition includes a l