Decoding The Metaverse (expand Your Business Using Web3)

By (author) Duffey, Chris
Short description/annotation
Get your business involved in the metaverse and learn how to build your company''s presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Description
Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.
Table of contents

• • Chapter - 00: Introduction;
• Section - ONE: Decoding the platform;
• • Chapter - 01: Web 1.0, Web 2.0, Web 3.0;
  • Chapter - 02: The metaverse;
  • Chapter - 03: Blockchain;
• Section - TWO: Decoding the experience;
• • Chapter - 04: NFTs;
  • Chapter - 05: Gaming;
  • Chapter - 06: Entertainment;
  • Chapter - 07: Digital fashion;
  • Chapter - 08: Tokenomics;
  • Chapter - 09: 3D worlds;
  • Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI;
• Section - THREE: Decoding the imperative;
• • Chapter - 11: Ethics, privacy, security and standards;
  • Chapter - 12: Connection, unity and community;
  • Chapter - 13: The world of empowerment

Review quote
"In his comprehensive new book, Chris Duffey breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called ''metaverse.'' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey''s book is an indispensable guide to this exciting new world of possibility."
Review quote
"In the coming years, every enterprising marketer will have occasion to venture into the metaverse. In this book, Chris Duffey provides the essential guidebook. Chris in turn demystifies its core concepts and stokes excitement for the coming Cambrian explosion."
Review quote
"Chris Duffey provides a valuable explanation of the building blocks for the metaverse, including its linkage to Web3 and blockchain. The practical examples featured throughout the book explain why and how the metaverse will trigger one of the most significant changes that we have experienced in the past few decades. This is a fantastic go-to resource for organizations developing their metaverse strategy."
Review quote
"A true masterpiece that aggregates esse