Marketing With Ai For Dummies

Stay ahead in the marketing game by harnessing the power of artificial intelligence

Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.

• Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
• Identify customers, create content, customize outreach, and personalize customer experience with AI
• Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
• Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Introduction 1

About This Book 1

Foolish Assumptions 3

Icons Used in This Book 3

Beyond the Book 4

Where to Go from Here 4

Part 1: Getting Started with Marketing With AI 5

Chapter 1: A Brief History of AI 7

Early Technological Advances 7

Alan Turing and Machine Intelligence 8

The Dartmouth Conference of 1956 10

Machine Learning and Expert Systems Emerge 12

An AI Winter Sets In 14

The Stanford Cart: From the ’60s to the ’80s 15

More AI Developments in the 1980s 16

Rapid Advancements of AI in the 1990s and Beyond 17

Chapter 2: Exploring AI Business Use Cases 23

Automating Customer Service 24

Enhancing Product and Technology with AI 28

Accelerating Research and Development 32

Giving Marketing an AI Boost 36

Optimizing Sales with AI 39

Adding AI to Legal Activities 41

Chapter 3: Launching into the AI Marketing Era 45

Ready or Not: AI Is Your New Marketing Copilot 46

Watching AI Upend the Corporate World 48

Taking Foundational Steps Toward AI Marketing 49

Adopting a Strategic Framework for Entering the AI Era 54

Part 2: Exploring Fundamental AI Structures and Concepts 61

Chapter 4: Collecting, Organizing, and Transforming Data 63

Defining Data in the Context of AI 64

Choosing Data Collection Methods for Marketing with AI 67

Putting Your Marketing Data in Its Place 69

Understanding Data via Manual and Automated Systems 71

Preparing the Data for Use by AI Algorithms and Models 72

Chapter 5: Making Connections: Machine Learning and Neural Networks 77

Examining the Process of Machine Learning 78

Understanding Neural Networks 79

Supervised and Unsupervised Learning 81

Exploring Reinforcement Learning 83

Mastering Sequences and Time Series 85

Developing Vision and Image Processing in AI 88

Tools for Machine Learning and Neural Networks 91

Chapter 6: Adding Natural Language Processing and Sentiment Analysis 93

Demystifying the Backbone of NLP 94

Elevating NLP with Machine Learning 96

Examining Transformers and Attention Mechanisms 98

Unpacking Sentiment Analysis 99

Catching the feeling 100

Understanding language nuances 100

Integrating social media analytics 101

Challenges for NLP and Sentiment Analysi