Made To Stick (why Some Ideas Survive And Others Die)
By (author) Heath, Chip
Out of stock
By (author) Heath, Chip; By (author) Heath, Dan
Biographical note
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University''s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
Biographical note
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University''s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
| Author | By (author) Heath, Chip |
|---|---|
| Date Of Publication | Sep 1, 2010 |
| EAN | 9780812982008 |
| Contributors | Heath, Chip; Heath, Dan |
| Publisher | Random House Trade Paperbacks |
| Country of Publication | United States |
| Width | 140 mm |
| Height | 208 mm |
| Thickness | 18 mm |
| Product Forms | Paperback / Softback |
| Weight | 0.261000 |
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