Made To Stick (why Some Ideas Survive And Others Die)

By (author) Heath, Chip
By (author) Heath, Chip; By (author) Heath, Dan
Biographical note
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University''s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
More Information
Author By (author) Heath, Chip
Date Of Publication Sep 1, 2010
EAN 9780812982008
Contributors Heath, Chip; Heath, Dan
Publisher Random House Trade Paperbacks
Country of Publication United States
Width 140 mm
Height 208 mm
Thickness 18 mm
Product Forms Paperback / Softback
Weight 0.261000
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