Social Butterflies (reclaiming The Positive Power Of Social Networks)

By (author) Sanders, Michael; By (author) Hume, Susannah
Short description/annotation
In this groundbreaking book, the Nudge Unit’s Chief Scientist, Michael Sanders, demonstrates the power and reach of social networks and why they’re key to our success and happiness.
Description

''Engaging, fact-filled and profoundly illuminating. It''s inspiring to read – and it should help make the world a lot better.'' Cass Sunstein, author of Nudge

The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world’s first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

Review quote
Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It''s inspiring to read – and it should help make the world a lot better.
Review quote
A brilliant guide to some of the key concepts in behavioural science.
Review quote
This book is a breath of fresh air, showing us how to use our social networks to achieve positive change.
Review quote
Michael Sanders is an extraordinary behavioural scientist, and I''m absolutely thrilled that he''s written Social Butterflies to share his insights and knowledge with the world.
Biographical note
Michael Sanders (Author)
Michael Sanders was Chief Scientist and Research Director at the Behavioural Insights Team for seven years, recently joining the What Works Centre for Children’s Social Care as Executive Director. He is a Reader in Public Policy at King’s College London and an Associate Fellow of the Blavatnik School of Government, and is also an affiliate of the Harvard Behavioural Insights Group.

Susannah Hume (Author)
Susannah Hume is an Associate Director at King’s College London, and former Principal Research Advisor at the Behavioural Insights Team.


Promotional headline
In this essential and timely book, behavioural scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives.
Flap / cover copy

‘A brilliant guide to some of the key concepts in behavioural science.’
– Richard Shotton, author of The Choice Factory

The rise of social media has sent our social instincts into overdrive and the power of our networks has never been stronger. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

From their work at the world’s first Nudge Unit, Sanders and Hume have been at the forefront of the behavioural science revolution that is changing the way governments and organizations around the world think. Drawing on their own research as well as other leading experts in the field, they examine the astonishing reach of social networks and how we can harness that same power for good, paving the way to a better society.

‘This book is a breath of fre