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Contemporary Sport Management, Fourth Edition, provides students with an overview of the sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. This thoroughly revised edition brings enhanced content to students with a full-color format and an integrated online study guide. The text also discusses the significance of sport as an international social institution. Students will learn the relevance of sociological, ... Read more
You spent years in school learning math, language, and writing skills, and you use that training every time you open a spreadsheet or word processor.But you weren't given years of instruction on building and delivering effective presentations, yet they have supplanted spreadsheets and documents in most organizations as the primary communication tool. If you are lucky, you were sent to a 2 day class on PowerPoint and now you're assumed to be an expert presenter. We have bad news for ... Read more
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, ... Read more
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps. Praise for KaChing "Turning your passion into profit is Joel's keystone in life, and he possesses the ... Read more
The Diary of President Barack Obama The White House May 19, 2010 I was going to write about tonight’s state dinner for Mexico and the amnesty plan, but we’ve got a national crisis here! I think somebody’s been snooping in this diary! The pages are all wrinkled! And the most personal entries are dog-eared! WHAT THE HELL’S GOING ON HERE? (WASHINGTON, D.C.) On May 20, 2010, Laura Ingraham received a package from an anonymous source that will change the history of the United States and the legacy ... Read more
Sports figures, events, and organizations affect our society in vast, varied, and sometimes unexpected ways. To gain a broad-based understanding of how sport interfaces with public policy issues, a variety of viewpoints must be considered. Sport and Public Policy: Social, Political, and Economic Perspectives is the only text that examines some of the most compelling policy issues affecting the sports world from an interdisciplinary perspective—including economics, history, urban planning, ... Read more
The first in the GO FISH! Series of evangelism & outreach programs. The T.I.M.E. for Devotion is an inspirational book of stories and anecdotes intended for each member of the congregation that participates in the program. Distribute T.I.M.E. 52 DEVOTIONS after the pastor and other church leaders have established the primary ministry action teams for the T.I.M.E approach to evangelism and outreach. TIME.For more information, see www.GoFish4People.com.“If you are sitting in your church, waiting ... Read more
The first in a series of evangelism & outreach programs. The participant workbook is an inspirational implementation guide intended for persons who join or commit to one of the 5 ministry action teams that are formed (hunger, tutoring, healing, caregiving, homeless) by the program. For more information, see www.GoFish4People.com. “If you are sitting in your church, waiting for the world to come to you, this program is not for you. But if you believe that "the world is your parish"...and ... Read more
The first in the GO FISH! Series of evangelism & outreach programs. The T.I.M.E. Handbook is an inspirational guide intended for each member of the congregation. Distribute the Handbook when the pastor and other church leaders are introducing the T.I.M.E approach to evangelism and outreach. The T.I.M.E. PLANNING KIT contains one copy each of the HANDBOOK, WORKBOOK, DVD, AND 52 DEVOTIONS book. This starter kit includes the inspiration and how-to processes for introducing your entire ... Read more
sFrom England to Australia, Sweden to South Korea, the international business community is embracing ISO 14000, the most flexible approach to environmental management yet devised. While a growing number of organizations are adopting its guidelines—with tremendous results—many are still hedging, unsure whether the benefits of implementation are worth their time, resources, and attention. This authoritative reference, written by an expert in the field, provides the information you need as a ... Read more
PLUNKETT'S SPORTS INDUSTRY ALMANAC 2012Key Features:-Industry trends analysis, market data and competitive intelligence-Market forecasts and Industry Statistics-Industry Associations and Professional Societies List-In-Depth Profiles of hundreds of leading companies-Industry Glossary-Buyer may register for access to search and export data at Plunkett Research OnlinePages: 500Statistical Tables Provided: 9Companies Profiled: 355Geographic Focus: GlobalA complete market research report, ... Read more
Video Production Techniques begins with the basic skills of video production, so students experience writing, shooting and editing right away. It then moves to short-form projects and in-depth explorations of lighting and sound, concluding with an exploration of documentaries, news, and other nonfiction forms. The final section is dedicated to advanced applications, including the process of creating long-form projects, the elements of directing, and strategies for effective marketing and ... Read more
Does your business, like many of today's leading companies, make these dangerous competitive mistakes? Take actions as if competitors did not exist Collect extensive competitor data but fail to convert it into insights about competitors' current and potential actions Fail to project competitors' likely strategies and moves Ask the wrong questions about the strategies and actions of current and emerging competitors Conduct competitor analysis separately from strategic ... Read more
Have you been Saturnized? Many people can make that claim thanks to the company's renowned style of conducting business, which keeps their customers enthusiastic and coming back to purchase again and again. In an industry where the average customer loyalty rate hovers around 44 percent, Saturn excels at close to 60 percent—a tremendous accomplishment for a company to achieve in only eight years. What really is the Saturn difference? Why do their customers find the experience of doing ... Read more
In helping clients develop strategy, during the last 24 years, Bill Birnbaum learned that the most successful management teams place far more emphasis on strategic thinking than on strategic planning. Oh sure, they develop a strategic plan. And they publish their plan. And they share it with their employees. But their first priority is to create an environment of strategic thought. He also discovered that successful management teams focus on four fundamental factors, or four pieces of ... Read more
How to Live Large Every Day and Kick Butt Along the Way! How does a girl who was originally predicted to live a wheelchair-bound existence become adventurous, self-assured, successful, and . . . unflappable? Standing 4 feet 2 inches tall in flats (which she would never be caught dead in, anyway), Lauren Ruotolo has spent her thirty-four-ish years seeing the world from a unique angle—upward facing. Lauren was born with McCune-Albright syndrome, a mysterious and rare genetic disease that ... Read more
The best way to protect your invention is to keep good records. Let The Inventor's Notebook track & and prompt you to take care of every important step in the process. Use it to: document the development of your invention help you can make refinements while building and testing assess the commercial potential of your invention calculate how much capital you are likely to need organize your search for funds to build, test, manufacture and distribute your invention create a ... Read more
This is one of the most thoughtful books on branding I’ve come across. Most such books are either quickly-crafted “how-to” books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the “why” rather than just “how” of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down ... Read more
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social ... Read more
"It provides an integrated an broad perspective for addressing the diversity of corporate communications as a field of study and a community of practice. As an organizing scheme it helps capture the richness, complexity and interdependence of communication theories."-BUSINESS INDIA“Professor Belasen’s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate ... Read more
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