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Why have so many "e-commerce" companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty-all leading to a more robust bottom line.Extending the Supply Chain examines ... Read more
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. ... Read more
David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went ... Read more
When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.” There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into ... Read more
“Ann Holmes has created the perfect guide to help women turn their dreams into a reality.” –Donna Mullen Good, CEO of the Center for Women & EnterpriseIf you’ve ever dreamed of starting your own business, or if you’ve ever wondered about how to build up the business you already run, but worry because you don’t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, ... Read more
"To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides an outstanding customer experience, enhances loyalty, increases sales, reduces expenses, and streamlines information flow between the center and the company at large -- all of which adds up to substantial bottom-line improvement. The Real-Time ... Read more
It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in ... Read more
From the writers, editors and compilers of the highly successful The Writer's Handbook comes the first edition of The Screenwriter's Handbook, an indispensible companion for everyone who commissions screenwriters, works with them or writes (or wants their chance to write) for the screen. Containing thousands of entries covering every aspect of scriptwriting, with provocative articles and useful advice from leading representatives of the trade, this practical, straightforward guide, ... Read more
"believe in this book!"-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines What makes the difference between having customers who like you and customers who love you? Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook and Twitter. Jeanne Bliss is ... Read more
Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement.This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with ... Read more
Earning a Doctorate Degree in the 21st Century: Challenges and Joys reflects on some of the main reasons people pursue a doctorate degree, the techniques for setting the course and what candidates should do to make sure their degree is completed in a timely manner. If you are a university administrator, currently a doctoral candidate or thinking about becoming one, then this book is for you. Good luck in your pursuit of becoming a protector of wisdom! Review Comments: In this text ... Read more
This thirteenth edition of the annual Agricultural Outlook - and the third prepared jointly with the FAO - provides an assessment of agricultural market prospects based on projections that extend to 2016 for production, consumption, trade, stocks and prices of mainly temperate zone agricultural commodities. These projections are based on specific assumptions regarding global macroeconomic conditions, population growth, national agricultural and trade policies, production technologies, and ... Read more
This volume challenges understandings of organizational misbehavior looking beyond traditional conceptions of the nexus between misbehavior and resistance in the workplace by reconsidering misbehavior from a range of different perspectives and disciplinary traditions, including history, employment relations, sociology, management, entrepreneurship, marketing, legal studies and film studies, chapters consider behaviors not only of workers but also of managers, entrepreneurs and consumers. The ... Read more
With this book you can turn a good idea into a profitable e-business. It can help you not dread a letter from the Inland Revenue and give you the basics in running a small business from book keeping to registering a limited company. 1) THE IDEA How to work out if your idea is any good. How to assess its likelihood to produce an income - can you charge people for it, will anyone advertise. Is anyone else doing it? Are you the right person to do it (ie do you have personal contacts that can make ... Read more
Recognized by business managers as a useful and practical tool to assist them in responding to a set of complex business challenges, the need for outplacement counseling-- the process of assisting employees who have lost their jobs to develop effective career plans and to find new employment --has grown dramatically during the past two decades. Given this rapid expansion of the field, assembling, organizing, and clarifying the body of knowledge and information available about outplacement has ... Read more
"In a flood of academic publications and talks, David Healy has issued harsh criticisms of both the pharmaceutical industry in general and the nearly $20-billion-dollar-a-year antidepressant industry in particular." —Boston Globe "[Healy is] the leading authority on the history of psychopharmacology." —Times Literary Supplement "This very important book will demonstrate beyond your worst dreams that the commercial needs of Big Pharma are the natural-born enemy of independent ... Read more
Do you live in an apartment, condominium, townhouse, duplex or just a smaller home? How to Hide Your Cat From the Landlord will assist everyone to live in harmony with their beloved feline in smaller spaces. Jasmine Kinnear's ability to explore and understand cats and their owners on an emotional and spiritual level will provide you with guidelines that are clear, practical and based on years of success. Learn techniques to find a feline friendly home for both you and your cat even if ... Read more
Explore the legalities and pitfalls of forensic social work!Forensic Social Work: Legal Aspects of Professional Practice, Second Edition examines the professional specialty of forensic social work which involves testifying in court as an expert witness, investigating cases of possible criminal conduct, and assisting the legal system in such issues as child custody disputes, divorce, child support, juvenile delinquency, spouse or child abuse, and placing individuals in mental hospitals. As a ... Read more
In Hollywood Bloodshed, James Kendrick presents a fascinating look into the political and ideological instabilities of the 1980s as studied through the lens of cinema violence. Kendrick uses in-depth case studies to reveal how dramatic changes in the film industry and its treatment of cinematic bloodshed during the Reagan era reflected shifting social tides as Hollywood struggled to find a balance between the lucrative necessity of screen violence and the rising surge of conservatism.As public ... Read more
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, ... Read more
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