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?When it comes to seeing depth and lateral connections in the development of popular culture, nobody exceeds Marshall Fishwick.? -Canadian Psychology In Probing Popular Culture: On and Off the Internet, one of the leading authorities in American and popular culture studies presents an eye-opening examination of the Information Age’s influence on what we do, how we live, and who we are. Dr. Marshall Fishwick, author of the textbooks Great Awakenings: Popular Religion and Popular Culture; ... Read more
From Alfred Music Publishing, the worldwide leader in music education products since 1922, comes Alfred s Kid s Guitar Starter Pack: Everything You Need to Play Today! This award-winning, bestselling, complete starter pack includes a high-quality ¾-size Firebrand acoustic guitar with nylon strings, deluxe accessories including a gig bag carrying case with straps, a Firebrand portable electronic tuner with batteries included, a set of Firebrand guitar picks, and Alfred s Kid s Guitar Course ... Read more
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand ... Read more
Doug Hall has been called America's #1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay. After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies ... Read more
Nancy and her father Carson find themselves in an ancient city long buried below a luxurious estate, the sale of which has brought them to Turkey. Thieves led by a mysterious rich man named Harold Severino search frantically for a priceless artifact somewhere in the city as Nancy and her father are taken prisoner. Severino, who previously attempted to purchase the estate with suspicious motives, has been led to the archeological treasure by none other than Professor David Sever, the crooked ... Read more
Nancy Drew travels to Turkey with her father, attorney Carson Drew, who plans to negotiate the sale of an ancestral estate belonging to one of his clients. When Nancy finds that mysterious artifacts have been disappearing from the estate, she turns her suspicions to Harland Severino, a rich man who desperately wants to purchase it. Nancy does some sleuthing that leads her beneath the property into an environment no one could’ve guessed what lay there: the ancient ruins of a city long forgotten ... Read more
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the ... Read more
Homer's OdysseyHomer's marriage to Marge has been occasionally rocky but always sturdy. You can't really imagine Fred and Wilma making the same kind of amorous noises in the boudoir (and several other locations over the years) but the Springfield Posh & Becks seem to have no qualms about getting jiggy with it after lights out and, occasionally, with the lights on. Hair RaisingNobody's ever satisfactorily explained away Marge's trademark beehive, the height of which is ... Read more
Book DescriptionGot carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research ... Read more
This book is about project success and the secret to achieving this success, effective project leadership. Filled with samples, templates, and guidelines, it covers the five principles of effective project leadership: building vision, nurturing collaboration, promoting performance, cultivating learning, and ensuring results. Using nontechnical language, this practical guide explains how to integrate these principles into daily work to help you effectively set up, manage, and align your projects ... Read more
Building Brand Identity Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity, and now, with the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it's more difficult than ever. Written by a successful branding and marketing communications expert, Building ... Read more
Issues a bold challenge to business managers to commit their companies to sustained measurable growth and enduring success. Noted business author and management consultant Robert M. Tomasko details five distinct paths that can take any company, large or small, to higher levels of productivity and prosperity. Important points are fully illustrated with examples drawn from a wide variety of companies in a broad range of markets. Using a dynamic "people-centered" approach, he shows how to match ... Read more
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the ... Read more
How can you make wise decisions about your company and your personal future when you have no idea where the economy is headed? The answer is, you can't. But you can learn how to accurately predict turns in the economy so that you can see the road ahead. And Beating the Business Cycle shows you how.In Beating the Business Cycle, Lakshman Achuthan and Anirvan Banerji, the directors of the renowned Economic Cycle Research Institute (ECRI) show how anyone can predict and profit from the ... Read more
Science fiction writer Philip K. Dick (1928?1982) is the giant imagination behind so much recent popular culture?both movies directly based on his writings, such as Blade Runner (based on the novel Do Androids Dream of Electric Sheep?), Total Recall, Minority Report, and The Adjustment Bureau plus cult favorites such as A Scanner Darkly, Imposter, Next, Screamers, and Paycheck and works revealing his powerful influence, such as The Matrix and Inception. With the much anticipated forthcoming ... Read more
CCNP TSHOOT 642-832 Official Certification Guide Kevin Wallace, CCIE® No. 7945 CCNP TSHOOT Exam Preparation Master CCNP® TSHOOT 642-832 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with Exam Preparation Tasks Practice with realistic exam questions on the CD-ROM The official study guide helps you master all the topics on the CCNP TSHOOT exam, including Common network maintenance tasks and tools Troubleshooting models Cisco IOS® ... Read more
Book Description THE COUSINS' WARBook OnePhilippa Gregory, "the queen of royal fiction,"*presents the first of a new series set amid thedeadly feuds of England known as theWars of the Roses.Brother turns on brother to win the ultimate prize, the throne of England, in this dazzling account of the wars of the Plantagenets. They are the claimants and kings who ruled England before the Tudors, and now Philippa Gregory brings them to life through the dramatic and intimate stories of the ... Read more
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