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Go ahead. Ask 10 people what branding is. You’ll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing.But for the businesses who understand brand, life becomes much easier---and much more profitable.If you have a business and think your business has a brand, "Billion-Dollar Branding" will make you think again. "Billion-Dollar Brandin"g will ... Read more
Praise for Damn Right! From the author of the bestselling WARREN BUFFETT SPEAKS. . . "Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don’t. There is a method to his mastery and, through this book, we get a chance to learn about this rare individual." –MICHAEL EISNER, Chairman and CEO, The Walt Disney Company "Janet Lowe uncovers the iconoclastic genius and subtle charm ... Read more
William Stout: Prehistoric Life Murals is an astonishing look at dinosaurs and their primeval worlds. This lavishly illustrated 176-page volume contains all of Stout's stunning murals for The Houston Museum of Natural Science, Walt Disney World's Animal Kingdom, and the San Diego Natural History Museum. In 1981, award-winning paleoartist Stout's critically acclaimed book The Dinosaurs - A Fantastic New View of a Lost Era launched the ongoing public renaissance in the ... Read more
Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry. Divided ... Read more
Managers working in today's organizations often focus more on results than on the people who achieve those results. But regularly evaluating the performance of your employees is critical to improving the efficiency and output of your organization. Performance reviews have changed significantly in the past few years. Companies today are looking for the key characteristics, known as competencies, that help the most successful people in their field to be so successful. Managers and employees ... Read more
Have you ever wondered: Why Asians love "Hello Kitty"? What the tattooed Chinese characters really say? How to achieve feng shui for optimum make-out sessions? Where Asian cuties meet the white guys who love them? Then you'll laugh, you'll cry, you'll realize this book is better than a Broadway production of Cats when you read scenes that include: twenty-something Lindsey Owyang mastering the intricacies of office voicemail and fax dialing an authentic ... Read more
Join Hermie in this double-dose of fun as the garden bugs learn that the rules weren't just made to be broken! In Buzby, the Misbehaving Bee, the garden is all abuzz thanks to its newest resident: Buzby, the self-proclaimed "king of bees," who refuses to follow any of the Garden Golden Rules. Soon Buzby has managed to bug every citizen of the garden-and Hermie and his pals don't know what to do. But through an unexpected act of kindness (not to mention some intervention from the ... Read more
The story of a revolution in music and technology, told through a century of recordings of the music of Johann Sebastian BachIn Reinventing Bach, his remarkable second book, Paul Elie tells the electrifying story of how musicians of genius have made Bachâ??s music new in our time, at once restoring Bach as a universally revered composer and revolutionizing the ways that music figures into our lives.A As a musician in eighteenth-century Germany, Bach was on the technological frontierâ??restoring ... Read more
Product Description They caught Number One in Malaysia. Number Two in England. And Number Three in Kenya. They tried to catch Number Four in Ohio . . . and failed. I am Number Seven. And I'm ready to fight. I've seen him on the news. Followed the stories about what happened to John Smith. To the world he's a mystery, but to me . . . he's one of us. Nine of us came here, but sometimes I wonder if time has changed us, if we all still believe in our mission. There are ... Read more
Reverend Billy, the revivalist preacher created by performance artist Bill Talen, has attracted an international following as he has railed in white suit and clerical collar against the evils of excessive consumerism and corporate irresponsibility. In his early solo performances in Times Square he delivered sermons by megaphone against Starbucks and the Disney Store; as his message and popularity spread, he’s been joined by a 35-member choir (The Life After Shopping Gospel Choir) and a 7-piece ... Read more
Explore Disney's 12 principles of animation, while learning how to animate in Maya. You can develop your own leading digital techniques rooted to traditional workflows. From squash and stretch to timing and appeal, you will enhance your creative toolset with strong classics training and cutting edge techniques. Trusted Maya Authority, Lee Montgomery offers the only artistic guide to applying the principles of traditional animation with Maya's tools, which are used in production by the ... Read more
A light-footed comic novel of World War II—with a serious side. “I was fifteen in 1942, and I was five foot three, which is the tallest I ever was. I had jet black hair and a smile as big as day.” Readers and moviegoers have read and seen many growing-up-in-the-big- city-then-being-drafted-into-World-War-II tales, both real and fictional, but none with the visual pizazz and feisty humor of Lucky in Love. Co-created by George L. Chieffet (script) and veteran cartoonist and animator ... Read more
Everyone loves a good Christmas story. Writer and attorney John Philip McCarthy has created a new classic of the genre with Horace Helfin's Holiday Home, a heart-warming, rambunctious fantasy with an unforgettable protagonist and a surprising twist. A blend of action-adventure episodes, slapstick comedy, and poignant themes of friendship, love, and loss, the novel offers the kind of delightful, wholesome entertainment one associates with a good Walt Disney movie. The story opens just days ... Read more
Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson ... Read more
There are few individuals as unique, enigmatic, and colorful as Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud. This biography of the world's fifth-richest man -- worth around $24 billion -- tells the story of a businessman who started out with a relatively modest bank loan and built an empire that embraces the best-known brands, from Citigroup and Disney to Apple Computers and the Four Seasons Hotels. Alwaleed, as he's known to most in the Middle East, is the largest single foreign ... Read more
Ed Hooks is Stanislavsky for animators, but fun! I advise all my animation students to read Ed's amazingly insightful book. - Dave Quesnelle, Professor of Animation, Sheridan Institute of Technology and Advanced LearningEd Hooks' Acting for Animators was the first book on the subject and is still the best. His analysis of character motivation and expressing emotion is the difference between animating and just moving furniture. - Gene Hamm, Animation instructor, Academy of Art College, ... Read more
New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a ... Read more
From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster ... Read more
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build ... Read more
Nancy Drew battles the Abominable Snowman! It happens at a new Bio-Dome facility in River Heights, where Nancy, Bess, and George get swept up in a mystery involving five different world environments encased within giant domes, animals and all. It’s founded and funded by famed environmentalist billionaire, Cheri Goale. But before the Bio-Dome officially opens, Sasquatch appears within the Arctic dome creating havoc and endangering the future of the facility. Nancy Drew investigates, but is soon ... Read more
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