: The Art of Social Media (9781591848073) : Guy Kawasaki, Peg Fitzpatrick : Books
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The Art Of Social Media

Power Tips for Power Users
by Guy Kawasaki, Peg Fitzpatrick
Our price: LBP 38,950Unavailable
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Product Details

  • Publisher: Portfolio / Penguin Group USA
  • Publishing date: 11/12/2014
  • Language: English
  • ISBN-13: 9781591848073


From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick who he says is the best social-media person he's ever met, to offer The Art of Social Media- the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, Great Stuff, No Fluff.”

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