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      Antoine Online

      Shift: Inside Nissan''s Historic Revival

      by Carlos Ghosn
      Our price: LBP 156,000 / $ 104.00Available
      *Estimated delivery time in Lebanon is from 2 to 5 working days
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      Product Details

      • Publisher: Doubleday Business
      • Publishing date: 21/03/2006
      • Language: English
      • ISBN-13: 9780385512916
      • ISBN: 0385512910

      Synopsis

      In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.

      When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer.

      The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.

      Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.

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      • Excellent!
        From Amazon

        Simply wonderful. A fine example of how one person can make a difference in the world.

      • Good ... and definitely better than Turnaround
        From Amazon

        Quite an enjoyable read and certainly much better than Turnaround (by Magee) which worships Ghosn ad nauseam and at the expense of almost everyone else around him. Unfortunately neither book talks about what improvements were already taking place before Ghosn started at Nissan. Given how quickly the turnaround happened, it's hard to believe that some of the foundation wasn't being laid in the months and years prior to his arrival.

      • Worth the Read
        From Amazon

        Carlos Ghosn is a very talented and mutlicultured individual leading the way in the globalized economy. This is an important book for those having an interest in business and insight to the changing dynamic of the automobile industry. I read this book prior to the General Motors rejection of the global corporate alliance with NISSAN as advocated by Ghosn. The book gave me a much greater appreciation of the international alliance being sought among flagging automakers to enhance productivity, efficiency, and survival. I recommend the book for purchase for especially any reader interested in corporate globalization culture.

      • Absorbing
        From Amazon

        Great story, real life story. Turning vision to reality, that's what he did. Carlos Ghosn is a true pragmatist, among other things. In this book he provides many specific details about his plan for Nissan's revival. Nothing came by chance. He had checked everything down to the slightest detail prior to devising the plan, which in turn he then had to "sell" to everybody, i.e. he had to convince so many parties involved - Nissan's workforce, Japanese society, world's media, etc. Not exactly the easiest of jobs, but he did it. Once they believed in his vision and actually got down to DOING what they had to, they succeeded. Simple as that.

        Great book, great leadership lesson. Highly recommended.

      • A fascinating look at the man who saved Nissan
        From Amazon

        Shift is the memoirs of Carlos Ghosn (rhymes with "phone"), who masterminded the turnaround of the failing Japanese automotive giant, Nissan Motor Company, back to profitability.

        Carlos Ghosn, a Brazilian of Lebanese descent, takes you from his childhood to his employment with Michelin and subsequent move to Renault. It was at Renault where he earned his reputation as a turnaround manager and his nickname "Le Cost Killer." Ghosn's story continues to the alliance formed between Renault and Nissan and his new role as COO of the struggling Japanese automaker. Finally, the author takes you behind the scenes of his famous Nissan Revival Plan and shares his thoughts on the restructuring plan that shook the Japanese auto industry and the media.

        Only the latter half of this book is devoted to the specifics of the revival of Nissan, so don't expect a lot of details. Still, the book was fascinating, and I recommend it to anyone who is familiar with Carlos Ghosn and to people interested in the auto industry, management or Japanese business.

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